Pfizer is hiring for the position of Country Brand Associate – Rare Disease in Mumbai, India. The role focuses on strategic brand planning, pharmaceutical marketing, promotional campaign execution, stakeholder engagement, and brand performance monitoring within the Rare Disease and Specialty Care segment.
Candidates with a B.Pharm or B.Sc. Biotechnology degree and an MBA in Marketing, along with 2–6 years of relevant Product or Brand Management experience, can apply.
Job Details
| Particulars | Details |
|---|---|
| Company | Pfizer |
| Job Title | Country Brand Associate – Rare Disease |
| Job Location | Mumbai, Maharashtra, India |
| Job ID | 4965551 |
| Employment Type | Full Time |
| Experience | 2–6 Years |
| Qualification | B.Pharm / B.Sc. Biotechnology + MBA in Marketing |
| Job Category | Brand Management / Pharmaceutical Marketing |
Position
Country Brand Associate – Rare Disease
The position involves supporting brand strategy, developing promotional programs, coordinating marketing campaigns, engaging healthcare professionals and Key Opinion Leaders (KOLs), and monitoring brand performance.
Key Responsibilities
1. Strategic Brand Planning
- Support business planning based on customer insights to improve market penetration.
- Develop and implement promotional programs aligned with key market messaging.
- Monitor business performance against brand goals and competitor activities.
- Manage marketing plans in collaboration with internal and external stakeholders.
- Coordinate with medical and legal teams for promotional material approvals.
- Monitor campaign implementation and stakeholder service-level agreements (SLAs).
2. Marketing Operations and Stakeholder Engagement
- Coordinate with local agencies for promotional content trans-creation, including budget, timelines, scope, and quality.
- Track brand performance and progress against targets.
- Adapt marketing activities based on market conditions, competition, and customer needs.
- Coordinate with sales teams and ensure alignment through review meetings.
- Engage with KOLs and maintain relationships through regular field visits.
- Collaborate with medical teams to communicate emerging medical research and product attributes.
- Coordinate sales training programs and train field teams on product knowledge and brand positioning.
- Monitor monthly and quarterly KPIs and prepare performance reports.
3. Promotional Materials and Event Management
- Provide inputs to creative agencies for artwork, visual aids, and promotional materials.
- Coordinate medical and legal approvals for promotional content.
- Plan and execute CMEs, advisory board meetings, conferences, and other promotional activities.
- Develop brand-specific messaging and awareness content aligned with the core market strategy.
- Collaborate with medical and regulatory teams to design training programs.
4. Compliance and Shared Accountability
- Ensure marketing activities comply with Pfizer policies and regulatory guidelines.
- Collaborate with medical and marketing teams to validate promotional content.
- Manage compliance reviews of promotional materials.
- Support country operating plans, sales target planning, and brand A&P allocations.
- Contribute to long-range forecasting and revenue adjustments with the leadership team.
- Develop awareness campaigns and congress content in partnership with KOLs and medical teams.
Eligibility and Qualifications
Candidates should meet the following requirements:
- B.Pharm or B.Sc. Biotechnology.
- MBA in Marketing.
- 2–6 years of Product Management or Brand Management experience.
- Experience in Rare Disease or Specialty Care.
- Relevant therapeutic-area experience in:
- Growth Hormones
- Hemophilia
- Pediatrics
- Endocrinology
- Product launch experience is preferred.
Required Skills
- Understanding of the Indian healthcare market and pharmaceutical industry.
- Strong pharmaceutical brand management and marketing knowledge.
- Ability to work effectively in a matrix organization.
- Project planning and execution capabilities.
- Multi-channel marketing and stakeholder engagement.
- Understanding of promotional campaign development and execution.
- Ability to monitor business performance and marketing KPIs.
- Commitment to regulatory compliance and ethical standards.
Application Details
Interested and eligible candidates can apply online through Pfizer’s official careers portal.
Company: Pfizer
Job ID: 4965551
Location: Mumbai, India